For those who have been using smartphones, making calls over the internet, through services like Skype and Viber are not unfamiliar territory. The concept is quite simple and easy for anyone to understand, which could be the key to its success. To make a FreeKall, all you have to do is dial 080-67683693, which connects you to the cloud-powered service.
Registered users can make 12 minute calls in 24 hours and un-registered users can make calls for upto three minutes. Once the service goes live, registered users will be able to make unlimited calls.
FreeKall makes money by making people listen to advertisements during calls. So once two users are connected, they will be able to hear 10 second advertisements after every two minutes in the middle of the call. Freekall has tied up with a media agency called Streetsmart Media Solutions for the advertisements.The company is aiming for nearly 10 million calls a day after getting the necessary legal clearances and expects revenue of nearly $30 million at the end of the next fiscal year.
"The response has been phenomenal. Our servers crashed about seven times and we had to bring it back up," said Yashas Shekar, the 23-year-old who co-founded the company with college-mates Vijayakumar Umaluti and Sandesh Eshwarappa. "On the flip side Sandesh, and Vijayakumar have not slept since Saturday," chuckled Shekar.
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