Nowadays there are so many companies with instantly recognizable logos, but few people actually know the meaning behind these corporate symbols. Here are 10 modern day examples of company logos and the meanings behind them:
1. Amazon
The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z delivered with a smile represented by a curved arrow.
2. Apple
The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.
3. FedEx
The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the orange Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future.
4. BMW
BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.
5. Mercedes-Benz
Mercedes’ tri-star represents the companies dominance over land, sea and air.
6. Adidas
Adidas Logo Makes You Work Harder.The name “Adidas” originated as a combination of the first and last name of the company’s creator, Adolf Dassler.The logo simply represents a mountain pointing out towards the challenges that await us and that can be achieved. There is an old logo shaped like a flower but it also has the same meaning that the one on the right.
7. Google
Google Logo Is A Rebel.The Google logo appears to be made of fairly humble, simple colors with no flashy font or symbols, but even simple colors can have a deep relation to company image. During the creation of the Google logo, designers wanted a way to display a sense of playfulness without bulky objects or symbols in the logo limiting what they could do. This was initially achieved by skewing some of the letters, but this idea was scrapped and instead focus was directed toward color. The current logo features a pattern of primary colors being broken with a single letter shown in the secondary color of green. The broken pattern represents playfulness and the idea that Google isn’t a company that plays by the rules.
8. Baskin Robbins
The BR in the Baskin Robbins logo is made of two colours. When you focus on just the pink portion, the number 31 appears, denoting the number of flavours Baskin Robbins offers!.Also, it offers a discount of 31% on 31st of the month which contains 31 days.
9. Hershey’s Kisses
The tasty Hershey’s Kisses logo is similar to the FedEx logo in that there is a hidden Hershey’s kiss between the ‘K’ and the ‘I’. You might need to tilt your head slightly to the left to really see it :)
10. Audi
Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.
1. Amazon
The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z delivered with a smile represented by a curved arrow.
2. Apple
The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.
3. FedEx
The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the orange Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future.
4. BMW
BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.
5. Mercedes-Benz
Mercedes’ tri-star represents the companies dominance over land, sea and air.
6. Adidas
Adidas Logo Makes You Work Harder.The name “Adidas” originated as a combination of the first and last name of the company’s creator, Adolf Dassler.The logo simply represents a mountain pointing out towards the challenges that await us and that can be achieved. There is an old logo shaped like a flower but it also has the same meaning that the one on the right.
7. Google
Google Logo Is A Rebel.The Google logo appears to be made of fairly humble, simple colors with no flashy font or symbols, but even simple colors can have a deep relation to company image. During the creation of the Google logo, designers wanted a way to display a sense of playfulness without bulky objects or symbols in the logo limiting what they could do. This was initially achieved by skewing some of the letters, but this idea was scrapped and instead focus was directed toward color. The current logo features a pattern of primary colors being broken with a single letter shown in the secondary color of green. The broken pattern represents playfulness and the idea that Google isn’t a company that plays by the rules.
8. Baskin Robbins
The BR in the Baskin Robbins logo is made of two colours. When you focus on just the pink portion, the number 31 appears, denoting the number of flavours Baskin Robbins offers!.Also, it offers a discount of 31% on 31st of the month which contains 31 days.
9. Hershey’s Kisses
The tasty Hershey’s Kisses logo is similar to the FedEx logo in that there is a hidden Hershey’s kiss between the ‘K’ and the ‘I’. You might need to tilt your head slightly to the left to really see it :)
10. Audi
Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.
Interesting info :-)
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